Social Media Bootcamp by School of Social

Become a social media marketer in 6 weeks.

Over 6 weeks, you'll go from being "aspiring" to a "hire-worthy" social media marketer.

By the end of the course, you'll have all of the knowledge and skills I've gained from 10+ years of managing social media for global brands.

Or keep scrolling to for more details ๐Ÿ‘‡

Laura sitting in chair with TikTok sweater

Next cohort date

Fall 2021

Cohort size (subject to change)

10 spots

What you'll get from the course

Live sessions
Lessons will take place via live group video calls, which will be a mix of slides, activities, and group discussions

Cohort-based peer support
You'll be going through the course with a small group of aspiring social media marketers, providing support to each other along the way

1:1 feedback (beta only)
You'll get individualized feedback on your assignments from me

Hands-on practice
You'll be given assignments that reflect real day-to-day work of social media marketers to help you practice what you're learning

Forever access
You'll get access to all future versions of the course, including improved materials and assignments

Resume & cover letter tips (beta only)
I'll share tips on resumes and cover letters to help strengthen your job applications

Who is this course for?

This course was designed for you if...

โœ… You're either unemployed or actively job-hunting

โœ… Your dream job involves working in social media for your favourite brand or agency

โœ… You get excited when you see "TikTok" on a job description

โœ… You have at least one favourite social media platform and/or are an active member of an online community

โœ… You've tried out both Clubhouse and Twitter Spaces and have an opinion on which will succeed

This course is not a fit if you are:

โŒ Unable to commit 5-10 hours/week to the course (I highly discourage applicants who are working full-time as it's hard to juggle)

โŒ A freelancer looking to launch or expand your consulting business

โŒ A small business owner looking to grow your business on social media

โŒ An influencer interested in gaining more followers

If you fit one of the above, drop me a line on Twitter and I'd be happy to point you to alternative courses!

Sound like you?

Student success story: Julia Kim

In 2020, I selected Julia out of over 100 applications to receive 1:1 social media mentorship.

Over 12 weeks we worked on revising her resume, levelling up her social media marketing knowledge, and applying her learning during a social media internship

After the mentorship, Bre was hired as a full-time Social Media Specialist at a tech startup.

Julia Kim

Learn everything you need to become a social media marketer in 6 weeks ๐Ÿš€

Week 1: Social Media Strategy
Intro to social media strategy: what it is, and how to build a good one

Week 2: Platform Playbooks
Strategies for each platform (including Facebook, Instagram, YouTube, Pinterest, Twitter, LinkedIn & TikTok) and how to evaluate future platforms

Week 3: Content Creation
The fundamentals of how to create content for social media, including design and copywriting

Week 4: Building a Social Brand
Overview of all of the key pieces of managing a brand's social media, including brand voice, content calendars, community management, and hashtags

Week 5: Paid Social
How to create and run successful social media advertising campaigns from start to finish

Week 6: Reporting & Analytics
How to set KPIs, create reports, and use social listening to measure performance and ROI on social media

Tools & platforms that you'll learn how to use

Facebook Business ManagerLater, Buffer, Sprout Social & other social media management toolsCanva & other graphic design toolsPhoto & video editing apps (Lightroom, InShot, etc.)Social media analyticsSocial listening & hashtag monitoring

By the end of the course, you'll be able to...

Build a content calendarCreate a monthly report on the performance of social media channelsWrite copy and recommend hashtags for social media postsKnow which social media platforms to use to achieve business objectivesOptimize social media posts on any platform

Meet your teacher

Hi, I'm Laura ๐Ÿ‘‹ I'm a senior social media strategist with 10 years of experience working for global brands in Canada and Europe. I've managed social media for the Vancouver Canucks and and helped grow brands by 100k and 500k followers through organic and paid social media strategies.

While in university, I discovered my dream job: to manage social media for my favourite brands. However, I had no idea how to get hired for such competitive roles and sent many applications that went unanswered - until I landed my first social media internship.

Now, I want to help aspiring social media marketers who were like me all those years ago by passing on everything I've learned in my career thus far.

Laura Wong (@lothwe)

"Laura had a great lesson plan and her course was really beneficial in helping me get started as a social media manager when I had zero experience."
Julia, Social Media Intern at @orderspot_app

"Laura's coaching helped us grow our social campaigns and clarify our future strategy. Our social branding looks more professional and our engagement and followers have improved quickly with Lauraโ€™s input.

She is a passionate, patient and meticulous social expert, and a great teacher."
Thomas, Co-founder at @menaswell

"From sharing her expertise and giving me an opportunity to develop my skills first-hand as a social media intern to becoming someone whose guidance and feedback I trust, Laura has had a huge impact on my career.

Working with Laura was a great opportunity and I canโ€™t recommend the experience enough to aspiring social media marketers!"
Dalena, Talent Branding Specialist at @thinkific

"Laura helped me gain a strong foundation of knowledge in social media marketing! She brings the best combination of expertise in the subject matter, a supportive coaching style, and a positive attitude.

Sheโ€™s especially great at breaking down complex topics so that theyโ€™re easy to understand."
Joscelyn, Paid Social at @tryshoelace

Ready to become a social media pro?

Sign up below to be notified when enrollment opens for the first cohort ๐Ÿ‘‡

Frequently Asked Questions

Are there any prerequisites?
There are no prerequisites or any prior experience required. I designed the course to be a well-rounded introduction to social media, to give anyone a solid foundation in marketing regardless of their educational background.

What if I can't make a live session?
You can miss a maximum of 1 session during the course. Replays will not be provided for the live sessions, as they rely on full participation and engagement from students. Given the short duration, I want to make sure no one falls behind during the 6 weeks.

What if I don't like the course?
I offer a no-questions-asked refund policy: If after completing the course you're not 100% satisfied, I will give you a full refund. All I request is for you to provide feedback on why you weren't satisfied and what I can do better.

Have questions about the course? Reach out to me via your preferred channel below:

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Thank you

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